PAGE 01 / 03
Strategic Partnership · A 2-Minute Read
Popeye's
Inside Every Gym
in Canada
UrShake has built Canada's first app-connected supplement vending platform. We're inviting Popeye's to make it co-branded — turning every gym into a daily Popeye's touchpoint, a new revenue channel, and a customer pipeline back to the retail stores.
PAGE 02 / 03
The Product & The Opportunity
What We've Built
A smart vending machine paired with a fully-branded mobile app — already deployed and operating today at Tenth Line Anytime Fitness in Mississauga. Hardware + software working as one system, ready to scale.
⚙️The Machine
7+ canisters, custom blends in ~1 minute, 40 cups built-in, IoT-connected.
📱The App
Fully Popeye's-branded. Order, customize, pay, and get an instant retail upsell.
🔄The Upsell
$5 shake at the machine triggers a one-tap full-package retail offer in-app.
📍Live Pilot
Operating in a real gym, with real customers, every day. Validated, calibrated.
Why UrShake
We've built the platform. To unlock its full potential, we need a brand that's already trusted by Canadian athletes — and that's where Popeye's comes in.
U
UrShake Brings the Platform
▶The smart vending machine — built and operating today
▶The app, AI advisor, admin dashboard — all live
▶Engineering team to maintain and evolve everything
▶End-to-end gym operations and customer support
P
Popeye's Brings the Brand
▶Canada's most recognized supplement brand
▶Trust earned with millions of Canadian athletes over decades
▶Direct access to a full supplement product catalogue
▶Retail network where in-app upsells get fulfilled
For Popeye's
Daily brand exposure to athletes · new revenue from every shake · retail upsell pipeline · equity stake in UrShake.
For Gyms
Passive revenue, premium amenity, zero staff effort — and Popeye's brand on the machine accelerates sign-on.
For UrShake
Capital to scale + the strongest brand partner in the category to validate every gym conversation.
The Most Valuable Outcome
Beyond the revenue, the single biggest win is brand awareness — tens of thousands of athletes seeing the Popeye's-branded machine every workout. That repeated, in-context exposure compounds for years and drives long-term traffic into Popeye's stores far beyond what any single shake earns.
PAGE 03 / 03
The Team & The Plan
Who's Behind This
Three founders plus a senior sports-marketing lead — a deliberate combination of skills designed for this exact product.
Co-Founder · CEO
Hassan Jalali
Business · Operations
Founder of Asan Sport (100K+ users) and Fitaplay. BHive Incubator graduate.
Sports-tech · 7+ years
Co-Founder · Software
Amir Shahbandegan
AI · Production Systems
Manager AI & Analytics at PwC Canada. Production AI at CRA. MSc Lakehead.
PwC · CRA · Vector
Co-Founder · Hardware
Ehsan Majma
Engineering · Control Systems
PhD Candidate at McMaster. MSc Sharif University. Multiple IEEE publications.
McMaster · Sharif
Sales & Marketing
Farshin Malaekeh
Sales · Marketing · Sports Ops
Senior sports facility manager. Specialist in Canadian sports marketing & business development.
Sports facilities · Canada
The Rollout
A phased plan — validate, scale, dominate nationally. Each phase only proceeds after the previous one is validated.
Phase 1 · Pilot
5–6 months
20
machines
Toronto & Ottawa · Jointly selected gyms · KPI validation before Phase 2
Phase 2 · Ontario
10–14 months
50
machines
Full Ontario rollout · Co-branded marketing · Loyalty program live
Phase 3 · National
18–24 months
200
locations
All major cities · Universities · Metro · Schools · National presence
Phase-Tiered Equity Earn-In
UrShake offers Popeye's 15% equity for Phase 1, 25% for Phase 2, and 35% at full Phase 3 commitment.
Risk-Sharing Built In
If Phase 1 doesn't hit KPIs, Phase 2 doesn't launch — all recurring costs pause. Popeye's always retains the off-ramp.
Cost Per Machine
$6–7K
Volume pricing available at scale — final unit cost negotiated based on order size.
Additional Operational Costs
Beyond the machine cost, there are recurring operational expenses to be discussed: fixed rent payments to select gym locations, software platform development & maintenance, and per-location marketing (1–2x annually). Full breakdown included in the detailed proposal.
The Full Proposal Is Coming
This document is a summary teaser. The complete proposal — with detailed financial projections, profit breakdowns, gym-size scenarios, equity terms, marketing budget, multi-year cash flow, risk-sharing structure, and the full partnership agreement — will be shared after your visit to see the machine in action. Everything that makes this profitable, defensible, and scalable is in there.
The Most Important Step
Come See It Live
We're waiting to host you at Anytime Fitness Tenth Line, Mississauga for an in-person conversation. We're confident this partnership can have a major impact on the future of supplements in Canada.
We have innovative, highly effective ideas built from years of hands-on experience in the sports and fitness industry — some of which you've already seen in our demo. Beyond vending machines, we can expand into new areas and become Popeye's technology arm.
